Discogs // Play It Like You Mean It
Collecting vinyl is back and no one knows vinyl better than Discogs, the largest online music database in the world.
Gen-Z is the driving force behind vinyl collection and we're encouraging them to not only collect vinyl, but share it, show it off, and play it like they mean it.
Motion Out of Home
Celebrity Partnership
To get attention for our campaign, we'll enlist the help of Questlove - an avid collector and drummer for The Roots. He'll be releasing a limited edition record specifically for Record Store Day.
Pictured above: Questlove's current collection
Pictured below: Questlove's collection on the Discogs platform
Record Store Day Activation
We're not only bringing the platform to the real world, we're making it mobile and bringing it to the largest vinyl collecting communities with a Discogs branded van.
Record Store Day is a bi-annual opportunity for vinyl retailers to issue special releases and host events. We'll be popping up in the largest vinyl-collecting communities in the U.S. and Questlove will be releasing a Limited Edition vinyl at the event.
Credits (A-Z): Ross Atkinson, Laura Farina
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