Philips Hue Smart LED Light Bulbs // Off With the Overhead
Lighting is the fastest way to influence our mood and overall psyche, yet we carelessly accept harsh overhead lighting as the status quo.
So we're starting a revolution.
Propaganda - Out of Home
Interactive/Digital Billboard
Experience the magic of kinder light and the shining star of the Hue app - the color wheel - by manipulating billboard scenes on your commute.
Coup D'Hue I: Lowe's Lighting Aisle Takeover
We're taking over the Lowe's lighting aisle and replacing all of their generic white light bulbs and fixtures with Philips Hue light bulbs. We'll be doing this on the longest day of the year, June 20, as it's the day with the most overhead light.
Left: signage on the lighting aisle
Right: end cap experience where customers can try the hue app out for themselves, control the lights on display, and see the way that the colors interact with each other.
Coup D'Hue II: Socials
We're spreading the word on social media by overturning notoriously unpleasant fluorescent places like the DMV and the convenience store into places where kinder lighting reigns supreme, transforming them into places that you look forward to visiting.
Color Changing Glasses
Sometimes you can't take matters into your own hands and turn off the overhead....so we're bringing you a pair of glasses that change colors from within the Hue app for when you're traveling or on the go.
Credits (A-Z): Henry Coffey, Laura Farina
