LAURA FARINA
Art Director

plcbo // Feel the Difference
This product is satire of millennial friendly direct-to-consumer wellness products.

It's a spray-bottled placebo effect that can make you feel anything you can imagine.  

In all earnest, studies show that placebos can be just as or even more effective than traditional methods of relief.
Logo Design
Package Design
we created three different versions of plcbo - bliss, glow, and delight.

While slightly different, all three versions are certified Gluten-Free, GMO-Free, Sugar-Free, Fat-Free, Sodium-Free, Cholesterol-Free, Cage-Free, Lactose-Free, Dairy-Free, Soy-Free, Nut-Free, Peanut-Free, Egg-Free, Shellfish-Free, Wheat-Free, Carb-Free, Calorie-Free, Caffeine-Free, Alcohol-Free, Artificial-Free, Oil-Free, Cruelty-Free, Animal Testing-Free, Pesticide-Free, Hormone-Free, Antibiotic-Free, Plastic-Free, Guilt-Free, Bloating-Free, Histamine-Free, Inflammation-Free, and of course Drama-Free.
Product in use
Out of Home
Erewhon Market product placement

At Erewhon Market in Los Angeles you'll be able to find plcbo among other health tinctures and elixirs.
Photo by Miranda Arias at the Silver Lake Erewhon in Los Angeles, CA
Celebrity Spokesperson & Press Headlines

We're pulling one of our favorite celebrity entrepreneurs, Jessica Alba, founder of The Honest Company, to be the spokesperson and face of the brand.
Coachella Festival Experience

We're popping up at Coachella Festival with Jessica Alba, who will guide festival-goers through a plcbo fueled meditation experience.

Click here to listen
Credits (A-Z): Laura Farina, Joe Wint